The Art Shop

The Art Shop

The Art Shop is a world-class contemporary fine art gallery located in Greensboro, North Carlina. It has been the number one gallery in the nation for "retail excellence" for five years in a row.

The gallery offers original and limited edition works by some of the world’s finest contemporary painters and sculptors.

The BLUE New Media Team was asked to design a site which would

• Showcase the artists and sculptors represented by the gallery
• Include a high level of scalability to accommodate the expected growth and changes in the gallery
• Project a clean, welcoming appearance that their target audience would be comfortable with
• Encourage visitors to:
1. Communicate with the gallery through various methods
2. Easily explore artwork throughout the website
3. Sign up for the gallery newsletter
4. Forward page URL's to their friends
5. Return often

It was important the site design not detract from the artworks being exhibited. To this end we made use of a neutral color scheme and an understated design that did not visually compete with the art.

The BLUE New Media Team provided a complete solution encompassing website design, information architecture and content strategy.

In addition, content management tools, training and guidelines were delivered, which have enabled The ArtShop to easily maintain, administer and grow their website themselves.

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