Dick Vitale Online

Dick Vitale Online

Since joining ESPN in 1979, Dick Vitale has become synonymous with college basketball. His unbridled enthusiasm and passion for college basketball combined with his thorough knowledge of the game, has made him one of the most recognized sports personalities in America. Currently, he serves as ESPN and ABC's top basketball analyst.

Dick Vitale asked The BLUE New Media Team to design a web site which would

• Provide a compelling venue for showcasing his "Dickie V"
  Signature Series online
• Develop an ecommerce-enabled website, implementing
  shopping cart technology
• Enable visitors to quickly understand his product line and
  easily navigate throughout the web site
• Ensure rock-solid ecommerce security and systems reliability
• Provide a means of online communication with fans
• Promote Dick Vitale's online newsletter
• Make available Dick Vitale's college basketball schedule
• Attract basketball enthusiasts and project a high energy, sporty
  look and feel while maintaining a high-level of professionalism

The BLUE New Media Team created a complete solution encompassing website design, information architecture, content strategy, photography and ecommerce shopping cart technology.

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