Gasparilla Marina

Gasparilla Marina

Gasparilla Marina is one of Southwest Florida's leading Sportfishing Headquarters and the area's largest deepwater marina.

Marina General Manager, Brad Grace, had a specific vision for the website and sought to convey a unique online image that would distinguish their marina and its website from the rest. It was our goal to implement that vision. He also asked that The BLUE New Media Team create a custom content management and administrative system which would allow him to easily update the site himself.

Our designers created a site that

• Is updatable by the marina through a custom content
  management system which was uniquely designed for this site
• Streamlines operations by enabling the marina make site changes
  in a fast, efficient manner
• Projects a distinguishing company image through attractive use
  of color, text, design and photographs
• Is a reliable communications tool -- through its newsletter,
  fishing reports, tournament information and employment postings
• Offers an intuitive navigation system
• Encourages a strong community of repeat traffic

The BLUE New Media Team provided a complete solution encompassing website design, information architecture and database technology. In addition, content management tools, training and guidelines were delivered, which have enabled Gasparilla Marina to easily maintain and administer the website themselves.

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