Pinnacle Medical Group

Pinnacle Medical Group

Pinnacle Medical Group, formed in 1998, is a multi-specialty group practice, developed by four local physicians who merged together to expand the health care needs of their community - Bradenton, Florida.

They have multiple locations, all of which need to be included in an all encompassing website, featuring all the Specialties and Services Pinnacle has to offer.

Services included are: Family Medicine, Internal Medicine Services, Specialty Services, Neuromuscular Specialty Services, Diagnostic Center, and Urgent Care Services.

The company’s mission statement: “Pinnacle Medical group is a compassionate healthcare team committed to the best in comprehensive quality medical care.”

Pinnacle Medical Group asked The BLUE New Media Team to create a web site with the following goals and visions:

1. Community:  Allow members of the community to answer their own questions
2. Qualifications:  List Qualifications of Physicians/Nurses
3. Services:  List of all services including hours
4. Forms:  Allow patients to download forms ahead of time, print and fill out
5. Staff:  Offer comprehensive information about the company and its services  to help educate the staff
6. Events
7. Navigation: Should be easily and intuitively navigable with breadcrumbs at the top of each page.

Their target audience:

• Patients and potential patients
• Community at large
• Potential employees (physicians and other staff members)

The BLUE New Media Team provided a complete solution encompassing website design, information architecture and content strategy.

In addition, content management tools, training and guidelines were delivered, which have enabled Pinnacle Medical Group to easily maintain and administer their website themselves.

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