Sun Screenprinting

Sun Screenprinting, Inc.

Sun Screenprinting Inc. is a commercial screenprinter offering high quality screen production, located in Sarasota, Florida. Among their products are screen printed signs, political signage, decals, static clings, banners, magnets, fleet graphics, point-of-purchase advertising, etc. They also offer an in-house art department.

In business for over thirty years, they produce state-of-the-art single color, multi-color, long run, short run, full color, and four-color process screen printing.

The management at Sun Screenprinting asked the Anexio New Media team to create a site that would achieve the following goals:

• Establish the credability and viability of the Sun Screenprinting company, corporate identity and broaden brand recognition
• Give the visitor an understanding of the nature of the company - its products and services.
• Be a one-stop source for product information, specifications, etc.
• Be an online portfolio that provides a compelling venue for showcasing the large variety of products and services offered by Sun Screenprinting
• Act as an aid in Sales and Marketing efforts
• Search Engine Friendly - Develop a design which is search-engine friendly, allowing the site to be found and indexed by search engines and internet directories
• Provide an artistic and compelling website design that a wide variety of visitors feel comfortable with
• Create an intuitive user interface allowing easy navigation throughout. This navigation will be updateable by Sun Screen Printing
• Include a high level of scalability to accommodate future growth of the website
• Provide various means of communication with potential clients: e.g., contact forms, phone and fax numbers, email addresses, physical address, etc.
• Allow visitors to request detailed quotes online
• Content Management: Allow Sun Screen Printing to maintain the content of the website themselves
• Template: The main Sun Screenprinting web site will serve as a template for several other subsites ... the content of which will also be maintained by the client.

Anexio provided a complete solution encompassing website design, information architecture, templates and design standards.

To keep the content up-to-date, content management tools, training and a customized training manual were delivered which have enabled the Sun Screen Printing to easily maintain and administer their web site themselves.

The Anexio New Media Team feels that the success of this project is due to the time we spent developing an understanding of managements' purpose and aesthetic vision for the website.

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