Universal Window Solutions

Universal Window Solutions, Inc.

Universal Window Solutions, Inc. is largest full service distributor of windows and doors in the Florida counties of Sarasota and Manatee.

The company has earned a 30% market share of new construction housing starts and supplies and installs windows and doors for some of the area's most respectable home builders.

The owners came to Anexio New Media with a request for a website which would meet these requirements:

• VIABILITY - Establish the credability and viability of the company; corporate identity; broaden brand recognition; emphasize the company's philosophy: We sell it; we install it; you'll love it!
• INFORMATIONAL: Give the visitor an understanding of the nature of the company as well as its latest news
• SOURCE: Be a one-stop source for product information, specifications, etc.
• SHOWCASE: An online portfolio that provides a compelling venue for showcasing the products
• SALES: An aid in Sales and Marketing efforts.
• SEARCH ENGINE FRIENDLY: Develop a design which is search-engine friendly, allowing the site to be found and indexed by search engines and internet directories
• LOOK AND FEEL: The web site will have a look and feel of quality and professionalism. It is to emphasize and promote the partnership between The Builder and Universal Windows. Graphical presentation and impact is very important.
• LOOK AND FEEL: Provide an attractive website that a wide variety of visitors feel comfortable with
• NAVIGATION: Create an intuitive user interface allowing easy navigation throughout - with especial easy access to downloadable specifications for builders, architects, contractors, etc. This navigation will be updateable by Universal.
• SCALABILITY: Include a high level of scalability to accommodate future growth of the web site. The web site's primary navigation system has been designed with future expansion in mind; when required, product sub-categories can be easily added later.
• COMMUNICATION: to provide various means of communication with potential clients: e.g., contact form, phone and fax numbers, email addresses, physical address, etc.
• CONTENT MANAGEMENT: Allow UNIVERSAL WINDOWS and DOORS to add photos and text to the website.

The Anexio New Media team provided a complete solution encompassing website design, information architecture and content strategy. In addition, content management tools, training and guidelines were delivered, enabling Universal Windows to easily maintain, administer and grow their website themselves.

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