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Brand Identity & Development
Blue Illustrated Home Page
Client: Blue Strategy + Creative Intl, a tradigital marketing firm specializing in website design, brand development and bottom-line driven business strategy.
Approach: Blue decided to create a light, fun alternative to its corporate website, located at http://blueintl.com. This homepage serves as an example of Blue’s talent not only in the area of website design and development, but in the area of illustration, as well.
Brand & Identity Development
Red Moon Solutions Logo Design and Development
Client: Red Moon Solutions is a tax technology company founded by the former CIO of Arthur Andersen. Red Moon offers a suite of tax technology solutions to Fortune 500 companies, smaller businesses and Big Four Accounting firms alike. The company’s logo, color scheme and tagline were not congruent with the trait that elevated them away from their competition: amazing customer service.
Approach: Blue designed a newsletter layout that showcased the company’s client-focused branding while still serving as a tool for communication. The design serves as a reminder of the company’s re-designed website, while still maintaining a sleek, informational format.
Brand & Identity Development
Cavanaugh Logo Design and Development
Client: Well-established Sarasota accounting firm in need of an online and offline brand update.
Approach: The company—which is both well-known and well-respected in the Sarasota area—felt it needed to renew its brand while maintaining its legacy, particularly after partner additions. Blue’s approach was to create a voice of professionalism and reliability through the logo’s imagery, font and color.
Brand & Identity Development
BBPN Brand Discovery, Logo, Newsletter and Website Design
Client: The Black Business Professional Network is an online and event-based membership organization designed to encourage reciprocal support, the exchange of ideas, sharing of experiences and strengthen business and economic opportunities between members locally, nationally and globally.
Approach: Blue approached the Brand discovery, Logo, Newsletter and Website with a focus on congruity while emphasizing diversity. Blue chose deep, strong colors that accentuate the powerful logo design while maintaining a professional demeanor.
Brand & Identity Development
Sarasota Paint Logo Development
Client: Sarasota Paint Company is Sarasota’s only Benjamin Moore supplier and has been serving both Sarasota and Manatee counties for nearly 25 years.
Logo Approach: Blue designed the Sarasota Paint logo with an eye toward their modern business model while emphasizing the company’s longevity and variety of offerings. It was important to brand the company as a paint supplier with superior customer service instead of a company the provided professional house painters to clients.
Brand & Identity Development
WellSpring Pharmaceutical Corporation Tradeshow Display
Client: A pharmaceutical corporation focused on quality, reliable products and provision of medicine to those who need it.
Approach: Blue developed the concept, copy, design and imagery for the trade show booth display. This particular display promoted the client’s over-the-counter products and was targeted toward retail pharmaceutical buyers. The purpose of the display was to give a brief product overview, show product packaging, portray the projected campaign images and to promote each products’ website.
Brand & Identity Development
Anexio Logo
Client: Anexio is a Managed IT Services company that specializes in helping small- to mid-sized companies with their technology needs.
Approach: Blue created the Anexio logo to exemplify an established company with a contemporary edge. Blue began by using a traditional font for the majority of the logo in order to launch the company as an institution, instead of a “new player”. The use of an untraditional font was to accentuate the company’s modernity. The colors were chosen to mirror the intention behind the fonts. Blue placed the Anexio tagline below the logo to provide a high-level explanation of the company’s role.
Brand & Identity Development
Florida Ventures Partners, LLC Logo Design
Client: Florida firm specializing in assisting clients during their acquisition of investment properties and developments.
Logo Approach: The client wanted to reach out to a European audience. In order to do so, the logo design needed to create a strong brand identity while focusing on Florida’s sunny climate, a main selling point for the audience. The colors exemplify the “Florida lifestyle” while the logo itself brings a solid, reliable image of a sound investment company.
Brand & Identity Development
Tom Moseley Stationery, Logo and Collateral Development
Client: Thomas A. Moseley is a 27-year veteran in the practice of law. Board Certified in Wills, Trusts and Estates, he has practiced in the Sarasota area since the beginning of his career. Blue was asked to create a logo and stationery for Thomas A. Moseley, Chartered to represent the firm and its potential role in the lives of clients.
Approach: Blue approached the logo with the idea of strength through simplicity. Not only did Blue need to create a memorable logo, it needed consistency across different media. With simple lines and two colors, the logo embodies the stability of the law firm while containing the owner’s initials. The colors, logo style and Grecian font were chosen to promote the idea of an established, experienced institution.
Brand & Identity Development
Trade Show Display
Client: Anexio is a Managed IT Services company that specializes in helping small- to mid-sized companies with their technology needs.
Approach: The Trade Show Display was designed to demonstrate Anexio’s knowledge and expertise in the technology industry. Showcasing multiple aspects of the company through images, Blue created a display that subtly used Anexio’s branding and messaging.
Brand & Identity Development
Physicians Global Management Logo Development
Client: Medical practice management company that increases client revenues through billings, claims administration and management, human resources and recruiting
Logo Approach: The symbol is both a stylized globe and the dawn of a unique leadership tact, the color is medical audience-specific and the typography is classic.
Brand & Identity Development
Anexio Stationery, Logo and Collateral Development
Client: Anexio is a Managed IT Services company that specializes in helping small- to mid-sized companies with their technology needs.
Approach: Working within the bounds of the Blue-designed logo and branding, Blue created stationary and business cards that promoted not only Anexio’s name and tagline, but also its most important accreditations. This, in turn, establishes Anexio as a leader in the field of managed services.
Brand & Identity Development
Dive Florida Logo Development
Client: A not-for-profit organization dedicated to promoting scuba diving and educating people on Florida's natural beauty and conservation.
Approach: Blue designed a simple, yet informative logo, using a limited color palette to create a lasting impression regarding Dive Florida.
Brand & Identity Development
Commercial Aircraft Network Logo
Client: Commercial Aircraft Network is a clearing house where companies can buy and sell used commercial aircraft and parts. The company was a fledgling enterprise with no branding or identity.
Approach: After an extensive review of the company’s business and goals, we determined that the brand should be usable in multi-national markets and contain an easily recognizable icon to maintain the brand’s identity across multiple languages.
Brand & Identity Development
Communiqué Le Cirque
Client: A organization dedicated to providing circuses and entertainment troops with tools to communicate, buy and sell equipment and materials unique to their trade.
Approach: Blue created a simple, informative and elegant design element using a single color to create an enduring impression.
Brand & Identity Development
Tom Moseley Stationery, Logo and Collateral Development
Client: Thomas A. Moseley is a 27-year veteran in the practice of law. Board Certified in Wills, Trusts and Estates, he has practiced in the Sarasota area since the beginning of his career. Blue was asked to create a logo and stationery for Thomas A. Moseley, Chartered to represent the firm and its potential role in the lives of clients.
Approach: Blue approached the logo with the idea of strength through simplicity. Not only did Blue need to create a memorable logo, it needed consistency across different media. With simple lines and two colors, the logo embodies the stability of the law firm while containing the owner’s initials. The colors, logo style and Grecian font were chosen to promote the idea of an established, experienced institution.
Brand Identity & Development
Blue Illustrated Home Page
Client: Blue Strategy + Creative Intl, a tradigital marketing firm specializing in website design, brand development and bottom-line driven business strategy.
Approach: Blue decided to create a light, fun alternative to its corporate website, located at http://blueintl.com. This homepage serves as an example of Blue’s talent not only in the area of website design and development, but in the area of illustration, as well.
Brand & Identity Development
Red Moon Solutions Logo Design and Development
Client: Red Moon Solutions is a tax technology company founded by the former CIO of Arthur Andersen. Red Moon offers a suite of tax technology solutions to Fortune 500 companies, smaller businesses and Big Four Accounting firms alike. The company’s logo, color scheme and tagline were not congruent with the trait that elevated them away from their competition: amazing customer service.
Approach: Blue designed a newsletter layout that showcased the company’s client-focused branding while still serving as a tool for communication. The design serves as a reminder of the company’s re-designed website, while still maintaining a sleek, informational format.
Brand & Identity Development
Cavanaugh Logo Design and Development
Client: Well-established Sarasota accounting firm in need of an online and offline brand update.
Approach: The company—which is both well-known and well-respected in the Sarasota area—felt it needed to renew its brand while maintaining its legacy, particularly after partner additions. Blue’s approach was to create a voice of professionalism and reliability through the logo’s imagery, font and color.
Brand & Identity Development
BBPN Brand Discovery, Logo, Newsletter and Website Design
Client: The Black Business Professional Network is an online and event-based membership organization designed to encourage reciprocal support, the exchange of ideas, sharing of experiences and strengthen business and economic opportunities between members locally, nationally and globally.
Approach: Blue approached the Brand discovery, Logo, Newsletter and Website with a focus on congruity while emphasizing diversity. Blue chose deep, strong colors that accentuate the powerful logo design while maintaining a professional demeanor.
Brand & Identity Development
Sarasota Paint Logo Development
Client: Sarasota Paint Company is Sarasota’s only Benjamin Moore supplier and has been serving both Sarasota and Manatee counties for nearly 25 years.
Logo Approach: Blue designed the Sarasota Paint logo with an eye toward their modern business model while emphasizing the company’s longevity and variety of offerings. It was important to brand the company as a paint supplier with superior customer service instead of a company the provided professional house painters to clients.
Brand & Identity Development
WellSpring Pharmaceutical Corporation Tradeshow Display
Client: A pharmaceutical corporation focused on quality, reliable products and provision of medicine to those who need it.
Approach: Blue developed the concept, copy, design and imagery for the trade show booth display. This particular display promoted the client’s over-the-counter products and was targeted toward retail pharmaceutical buyers. The purpose of the display was to give a brief product overview, show product packaging, portray the projected campaign images and to promote each products’ website.
Brand & Identity Development
Anexio Logo
Client: Anexio is a Managed IT Services company that specializes in helping small- to mid-sized companies with their technology needs.
Approach: Blue created the Anexio logo to exemplify an established company with a contemporary edge. Blue began by using a traditional font for the majority of the logo in order to launch the company as an institution, instead of a “new player”. The use of an untraditional font was to accentuate the company’s modernity. The colors were chosen to mirror the intention behind the fonts. Blue placed the Anexio tagline below the logo to provide a high-level explanation of the company’s role.
Brand & Identity Development
Florida Ventures Partners, LLC Logo Design
Client: Florida firm specializing in assisting clients during their acquisition of investment properties and developments.
Logo Approach: The client wanted to reach out to a European audience. In order to do so, the logo design needed to create a strong brand identity while focusing on Florida’s sunny climate, a main selling point for the audience. The colors exemplify the “Florida lifestyle” while the logo itself brings a solid, reliable image of a sound investment company.
Brand & Identity Development
Tom Moseley Stationery, Logo and Collateral Development
Client: Thomas A. Moseley is a 27-year veteran in the practice of law. Board Certified in Wills, Trusts and Estates, he has practiced in the Sarasota area since the beginning of his career. Blue was asked to create a logo and stationery for Thomas A. Moseley, Chartered to represent the firm and its potential role in the lives of clients.
Approach: Blue approached the logo with the idea of strength through simplicity. Not only did Blue need to create a memorable logo, it needed consistency across different media. With simple lines and two colors, the logo embodies the stability of the law firm while containing the owner’s initials. The colors, logo style and Grecian font were chosen to promote the idea of an established, experienced institution.
Brand & Identity Development
Trade Show Display
Client: Anexio is a Managed IT Services company that specializes in helping small- to mid-sized companies with their technology needs.
Approach: The Trade Show Display was designed to demonstrate Anexio’s knowledge and expertise in the technology industry. Showcasing multiple aspects of the company through images, Blue created a display that subtly used Anexio’s branding and messaging.
Brand & Identity Development
Physicians Global Management Logo Development
Client: Medical practice management company that increases client revenues through billings, claims administration and management, human resources and recruiting
Logo Approach: The symbol is both a stylized globe and the dawn of a unique leadership tact, the color is medical audience-specific and the typography is classic.
Brand & Identity Development
Anexio Stationery, Logo and Collateral Development
Client: Anexio is a Managed IT Services company that specializes in helping small- to mid-sized companies with their technology needs.
Approach: Working within the bounds of the Blue-designed logo and branding, Blue created stationary and business cards that promoted not only Anexio’s name and tagline, but also its most important accreditations. This, in turn, establishes Anexio as a leader in the field of managed services.
Brand & Identity Development
Dive Florida Logo Development
Client: A not-for-profit organization dedicated to promoting scuba diving and educating people on Florida's natural beauty and conservation.
Approach: Blue designed a simple, yet informative logo, using a limited color palette to create a lasting impression regarding Dive Florida.
Brand & Identity Development
Commercial Aircraft Network Logo
Client: Commercial Aircraft Network is a clearing house where companies can buy and sell used commercial aircraft and parts. The company was a fledgling enterprise with no branding or identity.
Approach: After an extensive review of the company’s business and goals, we determined that the brand should be usable in multi-national markets and contain an easily recognizable icon to maintain the brand’s identity across multiple languages.
Brand & Identity Development
Communiqué Le Cirque
Client: A organization dedicated to providing circuses and entertainment troops with tools to communicate, buy and sell equipment and materials unique to their trade.
Approach: Blue created a simple, informative and elegant design element using a single color to create an enduring impression.
Brand & Identity Development
Tom Moseley Stationery, Logo and Collateral Development
Client: Thomas A. Moseley is a 27-year veteran in the practice of law. Board Certified in Wills, Trusts and Estates, he has practiced in the Sarasota area since the beginning of his career. Blue was asked to create a logo and stationery for Thomas A. Moseley, Chartered to represent the firm and its potential role in the lives of clients.
Approach: Blue approached the logo with the idea of strength through simplicity. Not only did Blue need to create a memorable logo, it needed consistency across different media. With simple lines and two colors, the logo embodies the stability of the law firm while containing the owner’s initials. The colors, logo style and Grecian font were chosen to promote the idea of an established, experienced institution.
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