Digital Strategy

Digital Strategy

Dick Vitale Social Media Strategy and Marketing

Client: Dick Vitale is the top basketball analyst for both ESPN and ABC, recognized especially for his enthusiastic takes on the sports world. “Dickie V” desired a stronger presence online and enlisted Blue’s help to do so.

Approach: Blue created three separate social media platforms to provide Dick Vitale with outlets through which he could showcase the personality his fans dearly love. Blue provided podcasting, a blog and a twitter account to be used by Dick. Blue branded each medium to complement the Dick Vitale website, further ensuring that the “DickieV” personality was displayed.

Digital Strategy

Blue Strategy + Creative Intl. Facebook

Client: A tradigital marketing firm specializing in website design, brand development and bottom-line driven business strategy.

Approach: Blue created and maintains a Facebook profile that complements its other social media ventures. Focusing on Facebook’s ability to showcase a broad variety of media, Blue uses Facebook to further promote its work, as well as inform its fans of industry news.

Become a Facebook Fan

Digital Strategy

Internet Press Releases

Blue creates, optimizes, broadcasts and measures the effectiveness of Internet Press Releases for our clients on a regular basis. Using tracking information, Blue can provide in-depth reports on the reach a Press Release has on both local and national levels.

Digital Strategy

Online Newsletters

Blue creates, brands, broadcasts and manages online newsletters for our clients, allowing them to have state-of-the-art email communication with their customers on a regular basis. We also offer our clients training in how to create newsletters, broadcast them and follow-up with statistics.

Digital Strategy

Red Moon Online Newsletter

Client: Red Moon Solutions is a tax technology company founded by the former CIO of Arthur Andersen. Red Moon offers a suite of tax technology solutions to Fortune 500 companies, smaller businesses and Big Four Accounting firms alike. The company’s logo, color scheme and tagline were not congruent with the trait that elevated them away from their competition: amazing customer service.

Approach: Blue designed a newsletter layout that showcased the company’s client-focused branding while still serving as a tool for communication. The design serves as a reminder of the company’s re-designed website, while still maintaining a sleek, informational format.

Digital Strategy

Blue Strategy + Creative Intl. Twitter

Client: A tradigital marketing firm specializing in website design, brand development and bottom-line driven business strategy.

Approach: Blue uses Twitter to share and discuss industry events and company-wide news with clients, media organizations and industry partners across the nation and around the world.

Become a Facebook Fan

Digital Strategy

Search Engine Optimization and Placement Monitoring

Blue optimizes websites to improve search engine placement and traffic. We analyze your existing keywords, business and target clients, then provide you with relevant and effective keywords to help you reach new customers. Blue works with you to optimize existing online content, create new optimized content or even build micro-sites dedicated to promoting your business.

Blue uses industry-standardized monitoring and tracking software to evaluate and report on the status of your search engine ranking/placement.

Digital Strategy

Micro Site Development

Blue develops micro-sites dedicated to marketing specific products, services or divisions of your business. Sometimes one website is not enough to support your business and marketing goals. At those times, micro-sites can help you grow your business.